Cadbury have created a ‘remarkable advent calendar’, touring the UK with 24 branded trucks that recreate the countdown to Christmas.
If you’re lucky enough to have seen one already, the chocolate brand’s trucks have been visiting different towns and cities throughout December, bringing sweet treats to locals.
With the help of social media, the location of each day’s truck is announced a few hours before its arrival, helping to build excitement.
Watch the video below for more and keep an eye out in your area…
Filed under: Marketing Tagged: Advent Calendar, branding, Cadbury, campaign, Christmas, Marketing, PR
